Ari Gumelar

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A personal portfolio featuring selected creative projects I’ve been involved in, along with a space for essays, reflections, and written explorations.

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Tentang Ari Gumelar

Karya-karya ini menggambarkan pendekatan personal dan disiplin desain yang menginformasikan setiap identitas merek.

A close-up, photographic realism shot of an open brand guidelines book for a high-end lifestyle label, lying on a pale oak desk. The left page shows a clean logo grid and timeless serif logotype, while the right page displays a curated color palette of muted neutrals and a geometric pattern. Beside the book rests a sleek USB drive with the same logo, and a minimalist black smartphone showing a matching brand interface. Soft, diffused daylight from an unseen window casts subtle, elongated shadows, creating a calm, studious mood. Captured at a three-quarter angle with shallow depth of field, the focus falls on the precise typography and color swatches, highlighting the sophistication and rigor of Ari Gumelar’s branding process.
An elegant arrangement of three distinct perfume box concepts, each with its own branding system, displayed on a matte ivory pedestal against a softly blurred, neutral backdrop. One box is wrapped in textured deep navy paper with understated gold foil lettering, another in smooth pale blush with blind debossed geometric patterns, and the third in muted olive with a minimalist sans-serif label. A matching glass perfume bottle, partially visible, mirrors each identity. Directional studio lighting from above and slightly behind creates delicate rim highlights on edges and gentle, elongated shadows, enhancing the tactile materials. Photographic realism at eye-level with a slightly off-center composition reinforces a refined, gallery-like atmosphere, perfectly suited to showcasing sophisticated packaging design in a branding portfolio.
A sleek, ultra-modern coffee shop visual identity displayed on a small, round terrazzo table: a matte charcoal takeaway cup with a sharply minimal white logomark, a matching loyalty card with precise grid-based layout, and a folded menu printed on slightly textured, warm-gray stock. A subtle, abstract pattern in soft beige extends across the items, hinting at a complete system. In the softly out-of-focus background, a clean concrete wall with a faint, oversized version of the brand symbol appears. Gentle afternoon light from a side window creates elegant gradients on the cup’s cylindrical form and soft reflections on the terrazzo chips. Photographic realism, shot at a low, three-quarter angle, establishing a sophisticated yet approachable branding case study.

Branding Services

Brand Identity Package

Desain branding menyeluruh yang memetakan identitas, suara, dan visual perusahaan Anda untuk memperkuat posisi di pasar.

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Visual Identity System

Kami menggabungkan penelitian, konsep, dan eksekusi yang konsisten untuk menghadirkan identitas kuat pada semua titik kontak.

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A dark, atmospheric mockup of premium audio brand packaging laid out on a smoked-glass surface: a sturdy, matte-black headphone box with a minimal silver line-drawn logo, a matching warranty card, and a sleek hangtag attached to a coiled black cable. Subtle spot UV gloss forms an abstract soundwave pattern barely catching the light across the box lid. Focused, dramatic studio lighting from the right creates high-contrast highlights and deep, velvety shadows, emphasizing precision and luxury. Captured in photographic realism from a slightly elevated angle with a shallow depth of field, the foreground branding is razor sharp while the background falls into gentle blur, cultivating an enigmatic, sophisticated mood ideal for a niche, high-tech branding project in Ari Gumelar’s portfolio.
A meticulously arranged flat lay of luxury branding materials for a fictional design studio named “Gumelar Studio,” featuring a thick, soft-touch black business card with embossed silver logotype, a letterhead on warm white cotton paper, and a minimalist matte-black folder with a subtle debossed monogram. All items rest on a smooth, charcoal concrete surface beside a brushed metal pen and a small stone paperweight. Gentle natural window light from the left creates refined highlights on the metallic foil and delicate shadows along the paper edges. Shot from a bird’s-eye, photographic realism perspective with crisp focus, the composition uses negative space and a monochrome palette to convey a sophisticated, contemporary atmosphere ideal for a branding portfolio hero image.
A close-up, photographic realism shot of an open brand guidelines book for a high-end lifestyle label, lying on a pale oak desk. The left page shows a clean logo grid and timeless serif logotype, while the right page displays a curated color palette of muted neutrals and a geometric pattern. Beside the book rests a sleek USB drive with the same logo, and a minimalist black smartphone showing a matching brand interface. Soft, diffused daylight from an unseen window casts subtle, elongated shadows, creating a calm, studious mood. Captured at a three-quarter angle with shallow depth of field, the focus falls on the precise typography and color swatches, highlighting the sophistication and rigor of Ari Gumelar’s branding process.
An elegant arrangement of three distinct perfume box concepts, each with its own branding system, displayed on a matte ivory pedestal against a softly blurred, neutral backdrop. One box is wrapped in textured deep navy paper with understated gold foil lettering, another in smooth pale blush with blind debossed geometric patterns, and the third in muted olive with a minimalist sans-serif label. A matching glass perfume bottle, partially visible, mirrors each identity. Directional studio lighting from above and slightly behind creates delicate rim highlights on edges and gentle, elongated shadows, enhancing the tactile materials. Photographic realism at eye-level with a slightly off-center composition reinforces a refined, gallery-like atmosphere, perfectly suited to showcasing sophisticated packaging design in a branding portfolio.

Ulasan

Aya Nakamura

“Perpaduan kreativitas dan analisis strategis membuat merek kami tumbuh signifikan.”

Mateo García

“Saya merasakan dampak konsisten pada presentasi publik dan materi pemasaran.”

Karya Terkini

Temukan posting terkait proyek desain branding terbaru, studi kasus, dan proses kreatif.

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Jl Merpati No 45, Jakarta

Jam

Senin–Sabtu: 9:00–18:00

Telepon

(021) 555-0132